Entry Tips
Our judges review and score hundreds of entries each year, and their feedback is consistent. The strongest submissions tend to share a few common traits:
- They start with the criteria and clearly answer what the category is asking for.
- They are tailored to the specific category, not copied across multiple entries.
- They link results directly back to the stated objectives.
- They include absolute numbers as well as percentages.
- They use clear, straightforward language and avoid unnecessary jargon.
- They allow time for client approvals before submission.
- Above all, they tell a clear, compelling story.
The strongest entries are not always the biggest campaigns. They are the clearest and most credible!