Judging Criteria - Campaign Categories
All campaign categories are evaluated using a weighted framework which vary between groupings. Please see how the weights are tailored to each group via the category overview (PDF).
1. Executive Summary (Not Scored)
Provide a concise overview of the campaign and its key results. Consider the clients brief and you KPIs.
Maximum 150 words
2. Strategy & Insight (20-25%*)
*Score weighting may vary between groups.
The clarity of the campaign objective and the strength of the thinking behind it.
Maximum 250 words
Judges assess:
- How clearly the challenge is defined
- The strength of audience, cultural or commercial insight
- How effectively the chosen approach aligns with the stated objectives
3. Creative Idea & Partnership (15-35%*)
*Score weighting may vary between groups.
The originality and strength of the central idea, and how meaningfully it was shaped through collaboration.
Maximum 250 words
Judges assess:
- Clarity and distinctiveness of the creative concept
- Authenticity and credibility of the partnership
- How effectively collaborators influenced and elevated the idea
4. Execution & Innovation (15-35%*)
*Score weighting may vary between groups.
How effectively the idea was delivered across platforms, formats or channels.
Maximum 250 words
Judges assess:
- Quality of craft and execution
- Strength of integration and rollout
- Innovative use of technology, AI, commerce or data where relevant
5. Results & Impact (25-40%*)
*Score weighting may vary between groups.
The measurable outcomes of the campaign.
Maximum 250 words
Judges assess:
- Commercial performance (sales, revenue, ROI, ROAS, CPA, pipeline, etc.)
- Brand impact or perception shift
- Cultural influence or community growth
- Credibility and transparency of evidence
Unsupported claims or percentage increases without context may be marked down.
6. AI & Technology Disclosure (Not Scored)
If AI or automated tools were used in content creation, optimisation, targeting or measurement, briefly outline how they were applied.
This disclosure is for transparency only and does not affect scoring.
Maximum 150 words
Guidance for Best Influencer Marketing Platform or Technology/Best Use of AI in Influencer Marketing
Rather than focusing on a single campaign, use the entry structure to explain the problem your product solves, how it is used in practice and the impact it delivers for clients or users.
- Executive Summary should outline the market need or technical problem your technology addresses. Summarize the high-level purpose of the platform and the core problem it solves within the influencer ecosystem.
- Strategy & Insight should explain the thinking behind the product or solution and how it supports influencer marketing. Focus on the “why” behind your technology and the specific market gap it fills.
- Creative Idea & Partnership should highlight what makes the solution different. Describe how the platform facilitates unique partnerships or creative workflows through its specific product features.
- Execution & Innovation should show how the platform has been developed, launched, or adopted. Detail the technical “how,” including the use of data, automation, or AI to drive the influencer marketing process forward.
- Results & Impact should demonstrate adoption, client outcomes, and measurable commercial value. Focus on how the technology has delivered tangible success for your users.
The strongest entries clearly show how the product enables better influencer marketing and delivers measurable commercial outcomes.