Entry Kit

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Supporting Materials

Supporting materials help judges experience your work beyond the written submission and ensure we can accurately represent shortlisted entries publicly.

These assets may be used publicly if your work is shortlisted.

1. Live Creator/Team Links

FOR CAMPAIGN CATEGORIES: Judges value seeing the work in the wild. Including direct links to your campaign’s creative output helps bridge the gap between written results and real-world execution.

FOR PEOPLE & TEAMS CATEGORIES: Upload examples of the case studies you have mentioned in your entry or link to team footage/testimonials.

While not compulsory, you are strongly encouraged to provide:

  • 1–5 direct links to live creator content across relevant platforms.

Seeing the work in context can significantly strengthen your submission, particularly where craft, authenticity or community response are central to the idea.

Please ensure all links are publicly accessible and remain live for the full duration of judging.

2. The Campaign Snapshot Image (Compulsory)

All categories, excluding People & Team, must upload one Campaign Snapshot image.

This Snapshot is not scored against the written criteria. It will, however, be visible to judges and used publicly across shortlist announcements, our website, social channels, press coverage and at the awards ceremony.

This is your most visible asset.

It should visually summarise the core story of your submission and communicate impact at a glance. You may adapt existing case study materials or presentation slides. It does not need to be created from scratch.

Think of it as one strong hero image, supported by clear proof of the campaign in action.

What to include

Campaign Snapshot Image Format:

  1. The Power Statement
    One sentence that captures what made this work matter.
  2. The Friction
    The key challenge, constraint or barrier you had to overcome.
  3. The Insight
    The “a-ha” that unlocked the idea (audience behaviour, creator dynamic, platform mechanic, cultural truth, data insight).
  4. The Idea
    What you actually did, and how it lived natively on platform.
  5. The Proof
    Your best, most credible results. Quantified wherever possible. Commercial impact and creator/platform impact both count.
  • Dimensions: 2304 × 1536 pixels (3:2 aspect ratio)
  • File format: JPG (RGB)
  • Maximum file size: 5mb

3. The Ceremony Creative (Required if Shortlisted)

You do not need to upload your Ceremony Creative at entry stage.

If your work is shortlisted, we will request this asset ahead of the ceremony. If you already have a suitable creative prepared, you may include it with your entry.

Each shortlisted entry must submit a Ceremony Creative.

This asset will be used in ceremony production and, if you win Gold, may appear on your official winning entry page.

It should be visually impactful when viewed for just a few seconds on a large screen. Avoid dense slides or analytics dashboards.

Option 1 – Video

  • 1620 x 1080 pixels (3:2 aspect ratio)
  • 10 seconds max length
  • File Format: MP4
  • Maximum file size: 15mb
  • Audio will be muted during the ceremony.

EXAMPLES:

Alternative - Static Image

  • 1620 x 1080 pixels (3:2)
  • File format: JPG or PNG format
  • Maximum file size: 5mb

4. Team Photos (People and Team awards only)

Upload a group shot of your team for any company or team awards

For Rising Star please submit a professional headshot of the candidate.

Image Dimensions

  • Headshot/Group photo
  • File format: JPG or PNG format
  • Maximum file size: 5mb

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Entry Tips