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Evalato Updates!

Here are the changes that will make your awards journey more user friendly:

Add, Cancel, or Change Category:

Add an entry: Click the ‘add entry’ tab on the left-hand panel.
Cancel an entry: Save as a draft and click the blue cancel button.
Change the category: Click the pen icon next to the category title.

 

Word Count:
Entries are now measured in word count instead of characters, which can be found in the criteria doc. Make sure to count your words precisely.

 

Payment Options:
You can pay via bank transfer or request an invoice (please contact the awards team for this).

 

Entry Creatives:
Entry creatives are no longer compulsory during submission.
If shortlisted, you’ll need to provide yours and your partners logos to the awards team within one week after the announcement if you haven’t already attached these to the entry.

 

Advertising Guidelines Declaration (Starting in 2025):
You must declare whether you’ve followed local industry advertising guidelines.
Non-compliant entries may be removed from the running if found during audits.

Judges Top Tips

  1. Read the Criteria Carefully:
    Fully understand what the judges are looking for.
  2. Start Early:
    Don’t procrastinate! Give yourself ample time for preparation.
  3. Tailor Your Entry:
    Customise your submission for each specific category. Avoid submitting identical entries to multiple categories.
  4. Allow Time for Sign-off:
    Get client approvals well in advance to avoid last-minute rush fees.
  5. Stand Out:
    Go beyond standard practices and showcase what makes your work unique.
  6. Be Concise:
    Get straight to the point. Avoid unnecessary “fluff” or jargon.
  7. Avoid Acronyms & Jargon:
    Have someone outside your industry review your entry to ensure clarity and easy understanding.
  8. Connect Results to Objectives:
    Always link your outcomes back to your initial goals and provide a clear conclusion.
  9. Be Specific:
    Quantify your results with concrete figures, not just vague percentages.
  10. Tell a Compelling Story:
    Engage the judges with an authentic, open, and honest narrative that keeps them reading.
  11. Critique Your Results:
    Analyse your results thoroughly and consider their broader impact. Did they truly achieve what you intended, or did they simply shift success from other areas?
  12. Provide Strong Evidence:
    Support your claims with clear, on-brand, and impactful supporting documents and additional evidence to bring your entry to life.
  13. Be True to Yourself:
    Let your outstanding work speak for itself.
  14. Seek External Review:
    Have someone unfamiliar with the technical details of your work review your entry for clarity, as judges often come from diverse backgrounds

NEW from 2025 - Guidelines for Using Generative AI in Awards Entries

We know that almost everyone is using AI. It’s a powerful tool! To keep our awards program fair for everyone, we just need you to be honest about how you used it.

Here are the two main things to remember:

  • If you used Gen AI for your campaign, you have to tell us in your awards entry. Explain which tools you used and how they helped you.
  • If you used Gen AI to write your entry, you must also tell us. There will be a box to tick and a space to explain how you used it.

Don’t worry – telling us won’t lower your score. We just want to make sure everything is transparent. It’s all about playing fair.

Judging Process and Writing Your Entry

Our panel of judges will carefully review each submission against the provided judging criteria.

Criteria differs between categories, therefore be sure to check the criteria page of the entry form you are entering for clarity.

Judges typically review between one and four categories each after a careful review of conflicts of interests.

Scores are collated, challenged and discussed with groups of judges moderated by our content team at the Judging Day.

After much deliberation, each category will be awarded a Gold, and then if applicable Silver & Bronze. 

We reserve the right to reallocate your entry if we feel an alternative category is more suitable or the category falls short of entries that year. We will inform you if this is the case.

DISCLAIMER: Data Use & Privacy
All information provided in your entry will be used solely for the purposes of judging this year’s awards. Separately, Hello Partner may reach out to judges for interviews about industry trends, standout strategies, and insights they’ve observed. These discussions will be used exclusively to compile our post-ceremony Insights Report, showcasing key takeaways and trends from across the awards program. No individual entry data will be shared outside of the judging process.

Industry Sentiment Poll Awards

Industry Sentiment Poll Awards will be voted by a specialist technical jury of judges and then supported by a non-scored industry sentiment poll.

The following category will be available for submissions:

  • Best Platform for Partnership Success

The poll will be released ahead of the judging day. This will aid the judges decision process as they will hear directly from your clients.  Incentivised campaigns are strictly prohibited.

More information coming soon.

Next Step:

Award Categories