Our judging criteria is unique to each category – therefore to avoid any confusion and to ensure you are answering the all important questions please ensure you view our criteria spreadsheet below.
Best Content Partnership
This award recognizes a content-driven partnership that delivered strong, measurable results for a brand. Entries may include any type of content – editorial, mass media, creator-led, video, commerce content or social commerce.
Judges will be looking for clear objectives, strong collaboration and proven impact across any stage of the customer journey.
Best Brand / Advertiser Engagement Campaign
This category celebrates campaigns that successfully increased consumer engagement using partner, performance or creator marketing. Judges will consider the overall strategy, quality of execution and the strength of the engagement achieved.
Best Performance PR/Commerce Content Campaign
This award honors a performance PR or commerce content campaign that drove meaningful visibility and measurable commercial results. Judges will look for a smart strategy, effective execution and clear performance outcomes.
Best Data-Driven Strategy
For this award, entrants should highlight how the use of their data-driven stategy has driven success, which could be defined as new customer acquisition, retention, increasing ROI, market voice, programme or partnership strategy optimization, engagement or anything else fitting in-line with brand objectives.
Best Performance-Based Partnership
This award celebrates partnerships built around measurable performance outcomes. Judges will focus on how the partnership was structured, the strength of the collaboration and the results delivered.
Best Full Funnel Strategy
This category honors a partnership or campaign that influenced consumers across multiple stages of the funnel. Judges will be assessing how awareness, consideration and conversion worked together to deliver strong results.
Best Affiliate Programme Optimization
This award recognizes outstanding improvements to an affiliate program that drove meaningful growth, efficiency or profitability. Judges will look for smart use of data, strategic thinking and clear performance gains.
Best Sustainability & Social Impact Partnership
The winner of this award will be a partnership that has delivered on set objectives that aims to leave the world in a better place. Recognising work that achieves its objectives while making a positive impact – for example in sustainability, health and wellbeing, social good or environmental responsibility.
Most Resourceful Campaign
This award honors campaigns that delivered impressive results despite limited resources. Judges will reward smart planning, creative problem-solving and efficient use of budget.
Best Influencer Marketing Partnership
This category recognizes a highly effective influencer partnership that delivered meaningful results. Judges will look for strong alignment between the brand and influencer(s), authentic content and performance against key objectives.
Best Partnership Problem Solved
Judges are looking for an example of a real world challenge that has been solved for a client (with a great outcome) using both technology and the power of great teams.
This category recognizes a campaign that leveraged Open Banking data or Cardlinked Offer technology to drive measurable customer actions. Judges will consider innovation, relevance and overall performance.
This award honors an affiliate-driven campaign where media buying played a key role in driving results. Judges will look for strategic thinking, strong execution and measurable performance improvements.
This award recognizes the most impactful and strategically aligned business-to-business (B2B) partnership campaign. The winning entry must clearly demonstrate how the collaborative effort achieved mutual business objectives (e.g., market expansion, joint product development, lead generation) and delivered quantifiable results that significantly exceeded what either company could have achieved alone.
This award recognizes campaigns designed to generate qualified sales leads. Judges will consider targeting, strategy, lead quality and the results delivered.
Our judging criteria is unique to each category – therefore to avoid any confusion and to ensure you are answering the all important questions please ensure you view our criteria spreadsheet below.
Affiliate Marketing Team of the Year – Publisher
This award recognizes an outstanding affiliate or partner marketing team operating on the publisher side. Judges will look at team performance, growth, culture and impact.
Affiliate Marketing Team of the Year – Brand
This category honors a top-performing affiliate or partner marketing team within a brand or advertiser organization. Judges will evaluate results, approach, innovation and overall team contribution.
This award recognizes the successful implementation of a new or improved business workflow. The winning entry must demonstrate how the strategic use of technology (e.g., RPA, AI, BPM) solved a defined operational challenge, resulting in quantifiable gains in efficiency, cost reduction, or user satisfaction.
Partnership of the Year
The judges will recognize an exceptional partnership that excels in every aspect, strategically leveraging the full potential of affiliate, performance, and/or influencer marketing.
Our judging criteria is unique to each category – therefore to avoid any confusion and to ensure you are answering the all important questions please ensure you view our criteria spreadsheet below.
This award recognizes smart use of AI or automation to improve partnership marketing outcomes. Judges will evaluate innovation, execution and measurable impact.
Best Platform for Partnership Success
This award recognizes a platform or SaaS solution that enables effective partnership activity between brands, agencies, publishers or creators. Entries should highlight ease of use, effectiveness, innovation and customer success.
This category will be evaluated by a specialist technical jury, supported by a non-scored industry sentiment poll.
A 5 minute video will be required as part of the submission.
Most Innovative Technology
This category recognizes a standout, innovative technology within the performance or creator industry that helps brands, creators or publishers meet their goals.
This category celebrates outstanding work in the premium and luxury space, whether led by a brand, agency, publisher, creator, network or platform. Judges will look for strong brand alignment, high-quality execution and clear results. Entries may show how the partnership elevated brand perception, engaged high-value audiences or delivered meaningful commercial impact. Networks and platforms are encouraged to enter where their support or technology helped premium or luxury brands succeed.
This award celebrates a campaign or partnership that drove meaningful results on marketplace or commerce platforms. Judges will assess strategy, execution and commercial impact. Entries may include work across Amazon Marketplace, eBay, Etsy, TikTok Shop, social commerce storefronts or other marketplace ecosystems.
This award recognises a campaign that delivered strong performance through retail media networks or on-site retail environments. Judges will look for clear strategy, quality of execution and measurable results.
Entries may include activations across channels such as sponsored listings, on-site display, retail media networks, off-site targeting or data-driven retail media solutions.
Best Travel & Hospitality Partnership
Judges will be seeking to reward a best in-class partnership or campaign within the travel, leisure and hospitality vertical.
Taking a holistic approach, entries should demonstrate best in-class results along with planning and execution that raises the bar to make your partnership stand out from the crowd.
Best Health, Beauty and Wellness Partnership
Judges will be seeking to reward a best in-class partnership or campaign within the health, beauty & wellness vertical.
Taking a holistic approach, entries should demonstrate best in-class results along with planning and execution that raises the bar to make your partnership stand out from the crowd.
Best Technology Partnership Campaign
Judges will be seeking to reward a best in-class partnership or campaign within the technology vertical.
Taking a holistic approach, entries should demonstrate best in-class results along with planning and execution that raises the bar to make your partnership stand out from the crowd.
Best Retail Partnership
Judges will be seeking to reward a best in-class partnership or campaign within the retail/e-commerce vertical, inclusive of fashion, electronics and retail.
Taking a holistic approach, entries should demonstrate best in-class results along with planning and execution that raises the bar to make your partnership stand out from the crowd.
