2024 ENTRIES ARE NOW CLOSED
Entry Guidelines
Evalato Updates!
Evalato has just gotten easier to use. Here are the changes that will make your awards journey more user friendly:
Evalato has just gotten easier to use. Here are the changes that will make your awards journey more user friendly:
Add, Cancel, or Change Category:
- Add an entry: Click the ‘add entry’ tab on the left-hand panel.
- Cancel an entry: Save as a draft and click the blue cancel button.
- Change the category: Click the pen icon next to the category title.
Word Count:
- Entries are now measured in word count instead of characters. Make sure to count your words precisely.
Payment Options:
- You can now pay via bank transfer or request an invoice.
Entry Creatives:
- Entry creatives are no longer compulsory during submission.
- If shortlisted, you'll need to send a creative (e.g., company logo) to the awards team within one week after the announcement.
Advertising Guidelines Declaration (Starting in 2025):
- You must declare whether you’ve followed local industry advertising guidelines.
- Non-compliant entries may be removed from the running if found during audits.
Entry Tips
- Read the marking criteria and note which sections attract which marks.
- Ensure your submission stands out from the crowd and isn’t just industry standard or practice.
- Start gathering evidence and a framework for your entry as soon as possible. Aim to complete the entry a few days before the deadline for reviewing.
- Avoid excessive use of acronyms. Have someone outside of the industry read it to check if they understand the story.
- Relate your results back to your objectives, demonstrating cause and effect.
- Tailor your entry if submitting to multiple categories to suit each specific category. Duplicates are not fun to read.
- Leave enough time! Especially for client sign off to avoid those Last Chance fees.
- Be Specific - don’t be vague: Include exact figures when mentioning percentage increases.
- Remember: ONLY the executive summary will be visible to the public if you win the category.
- Most importantly, craft a good story to engage the judges and encourage them to keep reading.
NEW for 2025 – Guidelines for Incorporating Generative AI in Awards Entries
We recognise many companies have adopted Gen AI within the Performance Marketing industry. We don’t discourage it’s use, however to ensure transparency, please follow these guidelines:
1. Using Gen AI in Campaigns
Disclosure Requirement: If Gen AI tools were utilised in the planning and execution of your campaign, this must be explicitly declared in your entry. Provide clear context on:
- Tools or platforms used.
- Their role in the campaign’s success.
- Unique benefits gained.
Judging Impact: Disclosure won’t affect your score but ensures transparent evaluation.
2. Using Gen AI in Campaigns
Declaration: If Gen AI helped craft your entry (e.g., drafting, analysis, or wording), tick the relevant box during submission and explain:
- Where and how it was used.
- Why it was used.
Judging Impact: Transparency in AI use will not lower your score.
Disclosure: We have used ChatGPT to assist us with the initial formation of these guidelines!
Judging Process and Writing Your Entry
Our panel of judges will carefully review each submission against the provided judging criteria.
Criteria differs between categories, therefore be sure to check the first page of the entry form you are entering for clarity.
Judges typically review between one and four categories each after a careful review of conflicts of interests.
Scores are collated, challenged and discussed with groups of judges moderated by our content team at the Judging Day.
After much deliberation, each category will be awarded a Gold, and then if applicable Silver & Bronze.
We reserve the right to reallocate your entry if we feel an alternative category is more suitable or the category falls short of entries that year. We will inform you if this is the case.
Industry Choice Awards
Industry Choice Awards will be voted by the judges and then the shortlist will be announced for the industry vote. The overall scores will be collated to award the winner.
The following category will be available for submissions:
- Affiliate Network or SaaS of the Year
Networks and Publishers will have to complete a standard entry form for the judges to judge and then shortlist. Voting will open on the same day as the shortlist is announced and closed 1 week after. Companies entering will be notified of the public voting dates with as much notice as possible to allow companies to prepare for their promotional campaigns. Incentivised campaigns are strictly prohibited.
Popular Questions
Who can enter?
The Global Performance Marketing Awards are open to agencies, brands, retailers, vendors, platforms, creators and technology partners.
What is the eligibility period for the entries?
Entries must be for work conducted between 1st January 2024 and Last Chance Deadline 9th July 2025. Some of the work must have occurred during this time, but it does not necessarily need to have been started or completed during this eligibility period.
I submitted my entry at a previous deadline, can I change my entry at a later time?
Yes, you can edit your entry however you will be charged the price difference on re-submission.
What if my entry isnt paid for before judging starts?
Unfortunately, if payments are not received for an entry it will be withdrawn from the judging process. Visa, Mastercard and AMEX are all accepted.
Do I have to submit my entry when I register?
No you don’t have to. You can save your entry as a draft and return to it at a later date.
Where can I view the Judging and Category Criteria?
You can review all category descriptions and judging criteria via this Google spreadsheet.Can I submit an old campaign from a previous year?
Unfortunately, any campaigns that did not take place within the eligibility period will not be accepted into the awards.
A note from the Awards Team...
We hope you are excited to enter the 2025 Global Performance Marketing Awards – we can’t wait to see your entries!
Fingers crossed, you have found the information in this kit helpful in starting your awards journey, but please don’t hesitate to reach out if you have any questions that aren’t answered by the entry kit.
We are always happy to help!
Next steps – create your evalato account through the ‘submit your entries’ button above. These will open on the 16th April 2025. Good luck and we will see you in October.
