Global Performance Marketing Awards 2024 Entry Kit

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2024 ENTRIES ARE NOW CLOSED

Welcome to the 9th Global Performance Marketing Awards

Matthew Wood

Founder, Hello Partner

In an era where digital performance and creative innovation drives growth, our industry is undergoing a remarkable transformation. From pioneering tech solutions and breakthrough brand campaigns to cutting-edge compliance practices and legendary leadership — the game is evolving.

This year, we’re proud to launch a refreshed suite of award categories that spotlight the trailblazers, visionaries, and change makers shaping the future of performance marketing and commerce. Whether it’s B2B brilliance, fintech finesse, social commerce success, or retail reinvention — we’re recognising excellence where it matters most.

This year’s awards are reflecting this exciting evolution with 10 brand-new categories, bringing us to a total of 34 categories – celebrating the best in performance marketing like never before!

Hosted by Hello Partner, these awards have never been more significant. They serve as a platform to challenge norms, ignite inspiration, foster collaboration, and deepen client relationships.

Inside this guide, you’ll find:

• Comprehensive details on award categories.
• Expert tips from our esteemed judges.
• Key submission deadlines.
• A link to the Category Descriptions and Criteria Doc.

We wish you every success with your submissions! For any questions about the process, confidentiality, or anything else, our Awards team is here to help.

P.S. Don’t forget to download and import our entry deadline calendar so you don’t miss a thing!

What You need to know…

Four Easy Steps Away From Winning

Prepare your entry
This entry kit is your bible. It contains every link and how-to that you could possibly need to know about starting your journey with us. In the first few pages it will explain everything from deadlines to eligibility periods and judging tips. It will also link you through to the category criteria spreadsheet, the document which explains in depth the criteria and descriptions for each of our awards and shows you how to structure your entry.
Submit and pay for your entry
Evalato is our entry portal. Here, you will be able to select categories, edit your entries and submit. As we operate a tiered entry system, you will be asked to pay upon submission, but don’t panic if this is going to be a challenge for you; Alternate payment options are available and explained in the entry kit FAQs.
Judging and shortlist
After submission, the hard work is done and it’s over to our judges. You can find details about the judging process on the website and in this entry kit if you wish to explore the ‘hows’. When judging is complete we come away with a full shortlist and (secretly contained within) our winners.
If you’re shortlisted (or even if you’re not)…
…its time for the ceremony. So book your seats, take a look at our Sales Pack (available to anyone at any time in the process) and join us for an evening of networking and celebration. All are welcome.
We think we have covered the basics, but if you have any further questions, please don’t hesitate to reach out to us through the contact form.

NEW for 2025

We have 34 categories this year which includes 10 NEW categories.

Update to Criteria!

We will now ask you to declare that you are following regulatory and legal guidelines for marketing in regions where the campaign was executed by ticking a box in Evalato upon drafting your entry for submission. This includes, but is not limited to, compliance with advertising standards, transparency requirements, and disclosure regulations. Submissions found to be non-compliant may be disqualified.

We also acknowledge the inevitable use of AI in campaigns / entries, so a declaration of how this is used will be required, this will not be marked but show clear transparency to the judges on how AI has been used in your campaign / entries.

Eligibility Period

To be eligible for entry in each category, the work must have first been implemented between January 1, 2024, and July 9th, 2025.

Dates for Your Diary!

Entries open - 12/05/2025
Earlybird Entry Deadline - 11/06/2025
Regular Entry Deadline - 25/06/2025
Late Entry Deadline - 02/07/2025
Last Chance Entry - 09/07/25
Shortlist Announcement - 10/09/2025
The Awards - 20/10/2025

Entry Prices

Deadline Entry Prices

Ceremony

The Awards will be held at the 5* Jumeirah Carlton Tower on the 20th October 2025.

“The GPMAs are always a great curtain-raiser for PI LIVE, and they are especially interesting for Gen3 as they offer an opportunity to showcase not only our global credentials but also highlight excellence in other regions of the world. They provide a window into how the global performance marketing industry is developing.”

Bruce Clayton

Senior Vice President

“Being recognized at the GPMAs is a mark of executing a successful and one-of-a kind campaign that goes above and beyond best practices. There is enormous cooperation, creativity, and flexibility required between various teams across brands, agencies, partners, and technology platforms to manage an award-worthy project.”

Sasha Shimazu

Director of Affiliate Marketing

"Serving as a GPMA judge for several years has been a truly remarkable experience. Witnessing the strength and creativity of entries from around the world, and seeing our industry adapt to the ever-evolving landscape of performance and digital marketing, has been incredibly inspiring. The creativity around solutions and goal-focused channels demonstrates how our industry continues to grow and innovate. Collaborating with fellow industry peers, each bringing their unique perspectives, has been both insightful and rewarding. I’m especially grateful to the Hello Partner team for making this all possible and for organising such an outstanding awards programme at a global level!"

Neguin Farhangmehr

Founder, neguin.digital